digital.gamefly.com/#!/download-battlefield-4/5005637  Sorry, the board does not want to let me crate a proper hotlink.

For folks too impatient to wait for Black Friday, or for us outside the US, you can use the coupon code GFDNOV20. I just used it and it worked fine. I got my key within 5 minutes, and it works fine. I used to read of Gameflys' horrible download client, but they've ditched it. I just got a serial on my account and to my email, and punched it into Origin.  $42 bucks. Not bad. Can also be applied to Premium.

Now I have to start playing catch-up with you goofs.

PS - They only have the standard edition, but far as I've been able to research, anything (not related to premium and the first DLC) that you get with the Deluxe Edition, you eventually unlock.