Battlefield has been a remarkable success for EA. Even against the mammoth sales of Call of Duty, Battlefield 3 has managed to sell 3.5 million Premium subscriptions and is still ranking on U.S. sales charts.

As the first-person shooter genre becomes increasingly crowded, IGN sat down with EA Labels president Frank Gibeau to discuss how Battlefield stands apart and how it stays competitive.

Read more here: http://www.ign.com/articles/2013/07/01/ea-no-other-shooter-does-what-battlefield-does